Bold Flavor Meets Classic Comfort with New Bob Evans® Bacon Macaroni & Cheese
Now available in stores, new flavor drop brings bold, smoky flavor to the dinner table
NEW ALBANY, Ohio (Oct. 8, 2025) – America’s favorite comfort food just got a bold new upgrade. Bob Evans®, the No. 1-selling refrigerated macaroni and cheese brand*, is launching its latest limited flavor drop, Bob Evans Bacon Macaroni & Cheese. This new variety was developed to meet consumer demand for new products with bacon, as research shows bacon is the fifth top ingredient added to macaroni and cheese.** Bob Evans consumers can now find the new flavor drop in the refrigerated section of Kroger, Giant Eagle, Meijer and other retail locations nationwide.
This savory, smoky take on the beloved classic features a blend of real creamy cheese and bacon with a rich hickory-smoked flavor enhanced with just the right touch of black pepper seasoning. Microwave ready in five minutes, this dish delivers homemade taste without the hassle, perfect for busy weeknights, quick lunches or anytime cravings. The new heat-and-eat macaroni and cheese is designed to take stress out of mealtime without sacrificing flavor.
“Bacon Macaroni & Cheese brings Bob Evans fans another craveable, savory option packed with quality and flavor that’s ready in minutes,” said Jason Roche, vice president, Bob Evans Farms portfolio. “With bacon being a popular, crowd-pleasing mac and cheese addition, this new flavor is perfect for anything from adding a little more comfort to your weekly dinner to holidays or game days with family and friends.”
For more information about Bob Evans products and to locate the nearest grocery store where products are sold, visit BobEvansGrocery.com.
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About Bob Evans Farms, Inc.
For over 75 years, Bob Evans Farms has delivered delicious, quick-to-table, farm-inspired food that makes mealtime a little bit easier and a lot more delicious. We’re proud to be the No. 1-selling refrigerated dinner sides*, including many varieties of wholesome, feel-good favorites such as mashed potatoes and macaroni & cheese, sold in grocery stores across the country. We’re also a leading producer and distributor of sausage and egg products including liquid eggs. In addition to our flagship Bob Evans® brand, our product portfolio includes Simply Potatoes®, Egg Beaters® and Owens® Sausage. Bob Evans Farms is based in Columbus, Ohio, and is owned by Post Holdings, Inc., a consumer-packaged goods holding company. For more information about Bob Evans Farms, Inc., visit www.bobevansgrocery.com.
*Source: Circana Total US MULO Latest 52-week period ending August 24, 2025.
**Source: Datassential Side Dishes Report August 2023.
Media Contact:
Jenna Greene