Bob Evans® Makes its Microdrama Debut with Christmas at Maple Hollow Inn
Created with Pixie USA, the refrigerated-sides leader is bringing its holiday-meal role into a holiday romance premiering Nov. 14
Key Points
- Bob Evans is launching Christmas at Maple Hollow Inn, a 20-episode holiday microdrama produced by Pixie USA.
- The series follows a young woman racing to save her family’s inn with a Christmas meal featuring Bob Evans refrigerated sides, while reigniting a spark with an old flame.
- Christmas at Maple Hollow Inn premieres Saturday, Nov. 14, 2026, across YouTube, Instagram, Facebook and TikTok, giving Bob Evans a new way to reach its consumers through social commerce.
NEW ALBANY, Ohio (Nov. 12, 2026) – Bob Evans®, the No. 1-selling refrigerated sides brand*, is bringing a little drama and a lot of holiday magic to the season with the launch of Christmas at Maple Hollow Inn, a 20-episode microdrama produced by Pixie USA, a brand content studio specializing in microdramas. Premiering Nov. 14, Christmas at Maple Hollow Inn delivers bite-sized episodes packed with romance, family moments, festive celebrations and a little help from Bob Evans. The new series will be shared across Bob Evans’ channels and @MapleHollowInn on Instagram and TikTok. Walmart Connect first-party data will reach consumers through Walmart’s TikTok channel, onsite display and brand shop page.
Christmas at Maple Hollow Inn follows a young woman as she reunites with her former flame to save her family’s inn by winning over a group of hard-to-impress investors. As the kitchen heats up and romance rekindles, the inexperienced chef makes a last-minute run to Walmart to pick up her favorite Bob Evans products, including macaroni & cheese, mashed potatoes, sausage and Simply Potatoes®, to save the day with a spectacular Christmas meal filled with quick and convenient holiday comfort-food favorites to win over the investors and reignite a spark with her old flame.
“For more than 75 years, Bob Evans has helped families bring comforting, convenient food to the table, especially when the holidays make time together even more valuable,” said Ciare James, senior vice president and chief marketing officer at Bob Evans Farms. “Bringing people together is at the heart of Christmas at Maple Hollow Inn so we’re taking a truth that has always been central to our brand and expressing it through a microdrama format made for social storytelling through our partnership with Pixie USA.”
As microdramas gain popularity on social media, Christmas at Maple Hollow Inn positions Bob Evans among the first of the format in the refrigerated prepared food category, offering a new and entertaining way to connect with consumers for the holiday season. With so much to do during the holidays, consumers are looking for convenient ways to simplify meal preparation without sacrificing traditions and time together that make the season special. Christmas at Maple Hollow Inn brings that promise to life through a festive story that celebrates how Bob Evans products can make holiday meals easier so families can spend less time cooking and more time making memories.
“We had an opportunity to help Bob Evans connect with their audience in an entertaining way that feels authentic to the season and the brand,” said Jonas Barnes, CEO and head of content at Pixie USA. “As the hero of meals for many families, it was easy to make Bob Evans the hero of this story and tell their brand story of connecting people through a holiday meal and traditions.”
As families begin planning their holiday gatherings, Bob Evans offers convenient dinner sides designed to make seasonal meals simpler without sacrificing the comfort and flavor people love. From its refrigerated mashed potatoes and macaroni & cheese, Bob Evans takes the stress out of hosting with convenient, crowd-pleasing food that is prepared in minutes, allowing families to spend less time in the kitchen and more time making memories around the table. Whether preparing a festive brunch, hosting a holiday dinner or bringing a dish to share, Bob Evans products offer an easy way to bring comforting favorites to the celebration.
For more information about Bob Evans products and to locate the nearest grocery store where products are sold, visit BobEvansGrocery.com.
About Bob Evans Farms, Inc.
For over 75 years, Bob Evans Farms has delivered delicious, quick-to-table, farm-inspired food that makes mealtime a little bit easier and a lot more delicious. We’re proud to be the No. 1-selling refrigerated dinner sides*, including many varieties of wholesome, feel-good favorites such as mashed potatoes and macaroni & cheese, sold in grocery stores across the country. We’re also a leading producer and distributor of sausage and egg products including liquid eggs. In addition to our flagship Bob Evans® brand, our product portfolio includes Simply Potatoes®, Egg Beaters® and Owens® Sausage. Bob Evans Farms is based in Columbus, Ohio, and is owned by Post Holdings, Inc., a consumer-packaged goods holding company. For more information about Bob Evans Farms, Inc., visit www.bobevansgrocery.com.
*Source: Circana Total US MULO Latest 52-week period ending September 6, 2026.
Media Contact:
Jenna Greene